It is outdated news today,
Match.com snatched right up mostly-free dating solution OkCupid
. OkCupid was an enjoyable small site that I enjoyed becoming on. It really is how Taylor and I met, indeed! As expected OkC’s CEO stated ”
All of our goal is the fact that the exchange are going to have no result whatsoever
.” We’ll see about that. I name B.S. on these statements, though. If we take a housewife looking to at MySpace you will see that an urgency to generate an actual ROI model turns out to be paramount. This can be additionally similar to last decades snatch up of Mint.com (another solution I use) from the producers of Quicken and Turbo taxation aka Intuit.
Together with the dirt nevertheless deciding, we ask yourself just how wise of a step this is for Match.com. Performed they need to get this to buy? They’ve got a huge amount of market internet dating sites, in addition to a free of charge site that goes head to head with a great amount of seafood, called Down to Earth. I’ve not ever been on Down to Earth, my personal girlfriend my jab me personally with a hot poker if I performedâ¦ We kind of like that motion, however. Anything perverted for later on. Anyhow, moving forwardâ¦
The single thing i will actually come up with is consumer experience that OkC supplies is of interest to Match. OkC, who creates incomes from ads and advanced “A-list” solutions. Could match.com end up being banking on OkC’s consumer experience? Perhaps because, in my opinion, OkCupid isn’t really a forward thinking site, it generally does not do a lot to distinquish itself from the oversupply of additional internet dating solutions, aside from supplying an entire variety of attributes free-of-charge. For OkC President, Sam Yagan, it isn’t really a shabby bargain. He had beenn’t innovating or modifying exactly how online dating sites works, this action made good sense for him.
More than anything OkCupid may be the hip online dating service for socially linked and conscious people that wish an easy and fun way to fulfill men and women. It is an event that is certainly what Match.com bought.