If you’re a WordPress user, you’ve probably heard about Pinterest and its nearly otherworldly ability to deliver free traffic to your site. And, if you haven’t seen it yet, this great piece on how to use Pinterest to drive traffic to your WordPress site is a must-read.
There’s a reason why bloggers and WordPress users speak of Pinterest as if it were a mystical creature. Its dual role as a visual search engine and social networking platform contribute to its allure. As a result, knowledgeable users may take advantage of both SEO and social sharing opportunities in one location. Are you still a Pinterest sceptic? You’re going to find out!
Pinterest is one of the most popular social media platforms (with about 322 million monthly active users) and a major source of free website referrals. People also come there in droves to pin useful information or things that they want to purchase later.
Why should you optimise blog content for Pinterest anyways?
There are several extensive guidelines available for optimizing a complete WordPress website. Nonetheless, setting up Rich Pins is an important step. It’s preferable to follow a step-by-step tutorial, but in a nutshell, you must either register a Pinterest Company account or convert your existing personal account to a business account. Then all you have to do is double-check your website’s URL. If you’re using Yoast SEO, it’s as simple as copying the code from Pinterest and pasting it into the “Pinterest” tab in Yoast’s social settings. After you complete authenticating your site on Pinterest, you’ll be ready to start using rich pins!
Optimizing a WordPress blog article for Pinterest doesn’t take much more effort. By following the procedures outlined below, your content will be pinnable, which will increase virtual traffic to your article and, more importantly, conversions. Plus, you won’t waste the time and work you put into making your WordPress site Pinterest-friendly in general.
It’s all about the image
Pinterest is primarily a visual search engine, and users can’t share material on the network without including a picture. Meaning, if you don’t have an image for your article and it can’t be published to the site, you’re missing out on free online traffic.
To be clear, neither you nor anyone else may contribute anything to Pinterest without a picture.
Because it is a visual platform, people pay attention to the picture first and the written description underneath the image second. You could use any old image to address the problem above, allowing consumers to pin your content to Pinterest. But why would you when you could include a Pinterest-optimized image in your post? People are more inclined to re-pin your Pinterest image if it captures their attention and advertises what you’ve included in the article.
How to create a Pinnable Image
What makes an image pinnable? The appropriate measurements, a relevant image, including the headline of your blog post, including your WordPress website data, and keeping the overall image on brand are all important considerations.
Thank the Pinterest Gods, because it’s a lot easier to accomplish than it appears. You may utilize pre-made Canva layouts and free photos from stock photo sources such as Unsplash and Pexels. Try Canva for yourself.
When using Canva. All you have to do with a customized Pinterest template is alter the text, add your WordPress data, and change the colours. You may also modify the image, which is useful if you want to add a specific product image. In any case, the work has been done for you, which saves you a lot of time.
Additional Pin Graphic ideas
If you’re feeling extremely creative and want to design your own image, the recommended measurements (from Pinterest) are 1000 x 1500 pixels. Vertical pin images are excellent, and adhering to the recommended sizes will guarantee that your pin picture is of the finest possible quality.
The easy-to-read text should be included in the image, which might be a copy of your blog post title or variations on the same topic. You may add your logo as long as it does not block the title or overcrowd the image. However, it is strongly advised that you include the domain name of your WordPress website in the picture. You should also select colours that are closely related to your brand.
Where Should You Pin Your Pinnable Image?
It’s tempting to make your Pinterest image the first image on the page when you publish it to a blog post.
While it’s great to add it at the beginning of the article to encourage readers to pin your material, it’s also a good idea to include it at the end.
You’ll need a general featured picture first, which will be included in your default Open Graph Meta Data (this is the image that will be used for thumbnails on your site, as well as site reviews when sharing your link on other social sites like Facebook or Twitter).
Aim for within the first two paragraphs of your text for your pinnable image.
Another thing! Don’t forget about the alt-text!
Remember to change the alt text of your pin image! The alt text is the description that appears beneath your pin on Pinterest. If you picked a stock image, the description would probably read something like “someone holding a phone on a bright day.” While that sounds amusing, does that description relate to your post?
Instead, start the piece with an introduction that will spark people’s attention when they see it on Pinterest. Plus, if you have any keywords, you’ll be able to check off the SEO box with ease. Here are two last pieces of advice for your alt-text situation:
- The length of a Pinterest description is limited to 500 characters. If you exceed that limit, no one will be able to pin your material.
- After your content, include a few hashtags. Because Pinterest is a hashtag-friendly site, don’t miss out on the chance to appear in specialized hashtag searches.
Encourage your audience to share your content
It’s a straightforward formula. The more individuals who post your blog material on Pinterest, the more traffic referrals to your WordPress site are possible. So, in addition to adding a pinnable image in your piece, you should ask visitors to share your material kindly.
You can accomplish your aim with a plugin, just like so many other things on WordPress. The jQuery Pin It Button is a popular choice since when readers hover over your photos, the text “Pin It” appears as if by magic. Enable Pinterest as a shared platform if you’re currently using the Social plugin.
It’s really content production 101, but we all need to go back to the basics now and again. Remember to provide value to your material. Consider who your target audience is and generate content for them.
People will go elsewhere without saving your material to Pinterest if you perform the above procedures to optimize your WordPress blog post for Pinterest, but your content is low quality or doesn’t do what the title says.
Finally, maintain consistency. Don’t expect the magic to happen if you do all of the above on a single post. Rather, use them in each piece of blog material. You will enjoy the benefits if you remain consistent.
I hope this was of assistance, and if it was, please share it with your family and friends! And I’ll meet you all again in a different blog.